Author: Guest Blogger

July 29, 2015
The Fantastic 4 of Email Marketing Trends

In honor of the new Fantastic Four movie release, we wanted to share four fantastic email marketing trends! Just as each member of the Fantastic Four brings a different ability to the group, these email marketing trends all have a significant impact when used together. Learn how each trend can help improve your email strategy and how each one matches up with one of the Fantastic Four characters.

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July 9, 2013
Responsive Web Design vs. Mobile Site

Let's step away from our computers for a moment and go for a quick, imaginary walk. I'll even let you pick where. The mall? A park? Downtown? Take your pick, and then take a second and look around. I'll bet you can't make it 50 feet without running into someone using a mobile device of […]

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May 17, 2013
Getting Your Users to Work for You with User-Generated Content

As every content marketer knows, a steady stream of fresh, unique content keeps both search engines and site users coming back for more. As every content marketer also knows, creating fresh unique content is often a very difficult task.

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May 3, 2013
Developing a Content Marketing Strategy: Choosing a Distribution Channel – Part Four

by Dave Crader Welcome to the fourth addition to our Content Marketing Strategy Development blog series. You may be interested in reading these previous posts before diving into this one: Part 1: How To Develop a Customer Persona Part 1 explains why customer personas are important and how to develop them. Part 2: Aligning Personas […]

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April 5, 2013
Developing a Content Marketing Strategy: Choosing a Content Format - Part Three

Welcome to the third addition of my Content Marketing Strategy Development blog series. In this post I will cover content formats and will explain how to choose the best format to tell your content story. So let’s begin.

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February 22, 2013
Developing a Content Marketing Strategy: Aligning Personas to Your Sales Funnel – Part Two

In this post, I’ll show you how to create a Sales Funnel, align your personas to your Sales Funnel and identify gaps in your current content marketing strategy using a Content Opportunity Chart. This process helps you deliver the right content to the right people at the right time. I recommend reading the previous post, How To Develop a Customer Persona, before diving into this one.

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February 5, 2013
Social Media is Not a Destination, It’s a Journey

This guest post was written by Steve Mehr. The author's opinions are entirely his own and may not reflect the views of Evolve Creative Group. For nearly a decade, businesses have raced onto social media platforms with dollar signs in their eyes. They didn’t know how to use it, didn’t exactly know what all those […]

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January 4, 2013
Developing a Content Marketing Strategy: Customer Personas – Part One

If you were asked to describe your customers, what would you say? Would you begin listing their age, gender, race, employment status and other demographic data or would you list their behaviors and attitudes? Dave Crader, Web Marketing Strategist at Evolve Creative Group, explains the importance of customer personas and how to go about creating them.

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December 4, 2012
What is Content Marketing?

Dave Crader explains the basics of content marketing in relation to SEO and the online channel. He'll reveal Evolve's content marketing strategy in its simplest form and will go over a case study that proves its effectiveness.

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November 20, 2012
How-To Recover From Google Penalties & Filters

Recovering from a Google penalty or filter is never a fun task. It will take a lot of time to fix, and there’s no guarantee anything you try will actually remove the penalty. However, there are a few things you can and should do before giving up.

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Developing strategies. Designing experiences.

Driving growth.

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