Dave Crader explains the differences between paid vs owned vs earned media and the evolution of advertising over time. He'll be discussing the advertising working dollar and the non-working dollar and the ways these two spends can be interpreted differently in today's advertising.
Dave Crader reviews the fundamentals of Search Engine Optimization (SEO). He will explain both the on-site and the off-site factors that contribute to an SEO campaign as well as some tips and best practices to consider.
Dave Crader explains what a negative keyword is and how it can be used to increase the ROI of your AdWords campaigns. He'll walk you through two examples of possible negative keyword situations for both e-commerce and service industry related websites.
Dave Crader explains what a long-tail keyword is and how it can be used to bring more traffic to your website. He'll review the many benefits of long tail keywords and explain why Google engineer Matt Cutts recommends new bloggers target them.
Penalties are bad. They’ll wipe your online income, get you fired and generally just make you really REALLY sad. You can, and should, memorize Google’s Webmaster Guidelines, but just know that your website isn’t ever really completely safe.
So what is keyword intent and why is it so important? Keyword intent simply refers to the intent of the searcher. In this post we'll review three types of keywords; shopping keywords, browsing keywords and comparison keywords.
Ever had your content stolen? It recently happened to us and we certainly did not appreciate it. We spend hours writing well-researched original articles because that’s what our readers deserve. You won’t find any rewriting here.
