By now, folks are realizing how utterly complex SEO really is. There isn't one calculation of efforts that will create the holy grail of search engine rankings, and there certainly isn't one element that will shoot your website to #1 on Google. If you've been told so, you need to start talking to someone else about your website optimization.
The world of web is constantly changing to make the web experience better for the user, and website accessibility is no exception. In this blog post, we will discuss the importance of website accessibility and how to make your website ADA Compliant.
The GDPR (General Data Protection Regulation) went into effect on May 25, 2018. So what exactly is GDPR and what does this data regulation mean for your website? Learn more about what may be required under GDPR law.
1. Social Media Tidy up your social media footprint. Yes, we will be scouring the internet to learn as much about you as we can before we bring you in for an interview. Lock your profiles, or remove those college party pics. LinkedIn is your best friend. If you haven’t already, you need to start […]
Getting Started: What’s the Difference between HTTP & HTTPS? When surfing the web, you may notice that some URLs use HTTP, while some use HTTPS. HTTP stands for Hypertext Transfer Protocol, which allows for communication between different systems. HTTPS stands for Hypertext Transfer Protocol Secure, which uses an SSL (secure sockets layer) certificate, thereby creating […]
The world of social media is constantly changing. To keep up with your competitors, you need an exceptional PPC marketing campaign. In this blog post, we’ll explain recent shifts in the social media landscape and how to create a marketing strategy that will surpass your competitors’. Pay to Play Over the past few years, there […]
When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal […]
Meeting and exceeding marketing goals and deadlines can be daunting without effective project and time management. Do you have trouble fitting all of your tasks into an 8-hour day? If so, you probably aren’t managing your time in the best way possible. Regardless of how busy your work day is, there are simple ways that can help you manage time more efficiently and ensure that you don’t lose sight of the tasks you need to complete. Keep reading for some ideas to help you be more productive when your time is limited.
When designing a website, you basically have two types of pages: a homepage and a subpage. While the homepage acts as the front door to your site, subpages most often include the important information about your business, like your services, products or company information. You only have one homepage, but you could have an almost […]
Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it's more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.
