Category: Misc

June 7, 2018
What is GDPR and What Does it Mean for My Website?

The GDPR (General Data Protection Regulation) went into effect on May 25, 2018. So what exactly is GDPR and what does this data regulation mean for your website? Learn more about what may be required under GDPR law.

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January 14, 2018
10 Tips for Marketing Students Approaching Graduation

1. Social Media Tidy up your social media footprint. Yes, we will be scouring the internet to learn as much about you as we can before we bring you in for an interview. Lock your profiles, or remove those college party pics. LinkedIn is your best friend. If you haven’t already, you need to start […]

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August 26, 2015
7 Ways to Efficiently Manage Your Time

Meeting and exceeding marketing goals and deadlines can be daunting without effective project and time management. Do you have trouble fitting all of your tasks into an 8-hour day? If so, you probably aren’t managing your time in the best way possible. Regardless of how busy your work day is, there are simple ways that can help you manage time more efficiently and ensure that you don’t lose sight of the tasks you need to complete. Keep reading for some ideas to help you be more productive when your time is limited.

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November 9, 2012
Traditional vs New Age Advertising Media Models

Dave Crader explains the differences between paid vs owned vs earned media and the evolution of advertising over time. He'll be discussing the advertising working dollar and the non-working dollar and the ways these two spends can be interpreted differently in today's advertising.

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June 13, 2011
How to Keep An Eye on Your Competitors

In an economic down-turn where budgets and margins are tight, it's vital to capitalize on your offerings and keep an eye out on what the competition is doing. Thanks in large-part to the Internet, we have an abundance of tools to help us learn more about our competitors.

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June 12, 2011
The Dip - Will You Get through It?

I've recently finished another great book by Seth Godin entitled "the dip". In this economic climate, I think it's a must-read for those who are hitting a dip, or rough patch, in their lives/careers. Now's the time to reflect and make some changes. Life is short, and we work too hard to not enjoy what we're doing every day.

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June 12, 2011
How Will You Utilize The Web to Celebrate Earth Day?

Many of us believed the inception of the PC and the Internet would help us cut down on our waste and paper products. However, as we quickly found out, this was not the case. In fact, in most cases, it's created more. As Earth Day approaches, let's all take a little time to look at our business practices and see how we can use the online channel to reduce, reuse and recycle.

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