Great Day Improvements, LLC is a Cleveland-based, national commercial and residential remodeler offering Stanek Windows® – durable, beautiful vinyl replacement windows.
Having worked with Great Day Improvements and Stanek Windows for years, our web development team was excited for the opportunity to enhance their online presence through a responsive redesign. SEO was a huge driver of this redesign, and we were able to increase conversions by creating the ideal online window-buying experience. This project required all of our combined expertise—from initial research and strategy to SEO, to copywriting, all the way through the design and custom development, we created a one-of-a-kind experience tailored to the Stanek Windows brand.
For this web design, we focused on the endless customizable options available through Stanek Windows and put considerable emphasis on the product pages, which allow users to explore colors, glass, grilles, and other options, using a custom-built Window Options selector. Users can now interact with Stanek products in a more detailed way, which allows them to picture Stanek windows in their own homes. These robust pages, like the rest of the site, are user-friendly on all screen sizes, including smartphones.
We’ve also provided users with more tools and information, educating them on the window buying process and providing them with helpful materials to reference during their search. All these items work together to continually point users to the main conversion points. Throughout the entire process, we implemented additional SEO elements and wrote unique copy, allowing us to tailor the new website for users and search rankings.