Two weeks ago, I noticed a billboard that caught my eye for several reasons, but mostly because it was a good case of billboard advertising gone wrong. Some of the issues may seem obvious, but let's really think about what's really going on here. Get ready for a full-on advertising autopsy.
A business card is your first opportunity to tell your story and establish your branding image. People may toss it after they've digitally entered it into their email contacts list, but it's still your first impression, your first or second touch point with a potential client or customer. So make it great. Make it standout. Make it memorable.
