A successful email marketing strategy starts with the “why”. We help you nail down targeted goals to encompass what you’re aiming for, why you’re aiming for it, and the metrics important to determine success.

We know that a picture is worth a thousand words. That’s why we ensure the graphic design elements of your emails have a clear visual to convey your brand identity while being technically sound and accessible for all recipients.

It all starts with an attention-grabbing subject line. But we don’t stop there. We strive to understand what resonates with your targeted audience to ensure the brand message is conveyed with effective copy to get email recipients to open and convert.

A successful email marketing campaign includes diligent account management. Simply put, sending the email is not the most important part of email marketing. Sending a thoroughly tested email with strategic intent to “clean” distribution lists is the key. That’s why we manage your distribution lists, email templates, sign-up forms, and landing pages from start to finish.

An email marketing strategy is only as good as the results it provides your organization. When it comes to tracking and reporting, we go above and beyond what email service providers supply in their platforms. We know how to track each conversion point, create reports that analyze results to continually improve your email marketing efforts for the next send, time after time.