Category: Social Media Marketing

January 4, 2013
Developing a Content Marketing Strategy: Customer Personas – Part One

If you were asked to describe your customers, what would you say? Would you begin listing their age, gender, race, employment status and other demographic data or would you list their behaviors and attitudes? Dave Crader, Web Marketing Strategist at Evolve Creative Group, explains the importance of customer personas and how to go about creating them.

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November 9, 2012
Traditional vs New Age Advertising Media Models

Dave Crader explains the differences between paid vs owned vs earned media and the evolution of advertising over time. He'll be discussing the advertising working dollar and the non-working dollar and the ways these two spends can be interpreted differently in today's advertising.

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December 29, 2011
Akron Web Design & Marketing 2012 Predictions

With a new year comes exciting new possibilities. These often come in the form of resolutions, but here at Evolve, we took a stab at predicting how several of the key aspects of the Web world might change in 2012.

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June 13, 2011
Constant Contact FREE App for Facebook Fan Pages

Do you have a Constant Contact enewsletter sign up form on your website? If so, wouldn't it be cool if you could give your Facebook followers the opportunity to sign up right from your Facebook page?

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Evolve Marketing - Akron, OH Digital Marketing Agency
Developing strategies. Designing experiences.

Driving growth.

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