Controlled Access Turnstiles is a global manufacturer of turnstiles and other pedestrian control devices, with all products built in its ISO 9001:2008 certified facility in Brunswick, Ohio. It’s the only full-line, U.S. manufacturer to have earned that certification.
This project served as a good example of how we work with our partners to not only educate them on current Web standards and best practices but also how we listen and find creative ways to make sure their main objectives are met or work to improve them. In short, this project has collaboration coded all over it.
One important aspect of the old site Controlled Access wanted to preserve was product image placement on the homepage. As a result, we designed and custom-coded an interactive product display that was not only an aesthetic and functional improvement but also better organized. Products were placed into proper categories so consumers could easily navigate the site. This functional element keeps its integrity even at the smallest screen widths to ensure true cross-platform consistency.
Another important objective for Controlled Access was search engine optimization. We accomplished this by optimizing on-page elements and working closely with the Controlled Access team to make sure all provided content was optimized for search by our Digital Marketing team. We feel the extra time taken to educate staff members on SEO best practices will pay dividends, as they'll be able to create SEO-friendly content independently.