Industrial B2B Website

Morgan Engineering

Founded in 1868, Morgan has found itself constantly pushing the industry forward with technological advancements. They seek to develop custom solutions based on their customers' needs to increase their material output. Though the main industry they service is the steel industry, they also provide material handling solutions for the sports and entertainment industry and the Department of Defense.

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Industrial B2B website view on a computer monitor.
Morgan Engineering Logo

"We love our new website! The entire Evolve team was so great to work with from the beginning stages of our website redesign to after launch. Our dedicated account manager Brie was phenomenal, she kept the communication between us and our team on track to make sure everyone was on the same page and helped get the website to launch on time. The CEO Todd showed a vested interest in our business and our needs for our website. The team proposed innovative ideas to solve for our unique requirements for the website to produce a user-friendly, advanced, and dynamic website design. Would definitely recommend!"

Liza Lapish

Liza Lapish

Marketing Team Leader
Industrial B2B website subpages for Morgan Engineering.

Website Design Features

  • WordPress custom theme
  • Search engine optimization (SEO)
  • Interactive map
  • Custom backend administration to easily maintain website
  • Contact form integration with Microsoft Dynamics
  • Video backgrounds
  • Secure website hosting

Project Goals

Morgan Engineering, a leader in the crane industry with over 150 years of experience, came to Evolve seeking an industrial B2B website redesign. They had good content but wanted to improve upon their overall layout and navigation, increase SEO value, and help explain the breakdown of the company structure. With five sub-companies, there was a lot of ground to cover. We created an interactive section on the homepage to immediately give visitors a clear picture of the differences in each company. Another goal of the site was to provide better calls to action throughout. We created three customizable CTAs, providing points of contact for users at any stop in their journey.

From a design perspective, Morgan had a well-established look and feel, and applying it to the new site was a fun challenge. Overlapping elements, sharp angles, and bold colors come together to tell the story of an industrial and approachable brand. Morgan had tons of great photography for their large-scale machines, and we made sure to create a space for each image. The website aimed to show the service aspect that comes standard with every purchase, and we drew this parallel by displaying the human element behind each piece of equipment.

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Evolve Marketing - Akron, OH Digital Marketing Agency
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