Developing strategies. Designing experiences.
The Wooster Brush Company is the oldest manufacturer of paint applicators, (think brushes, rollers, and much more), in the USA. Based in Wooster, Ohio, the company is a leader in paint applicator innovation, producing more than 2,000 products for both professional and DIY painters.
The Wooster Brush Company was in need of a bold new custom website design to match their recently updated brand identity and packaging design, created by the talented team at Array Creative. Evolve worked closely with Wooster Brush’s in-house design team to establish a modern new look they can be proud of, echoing the pride the company takes in its products.
Using large, impactful photography and video, the new website draws users in and makes it easy to navigate to just what they need. Like many of our custom website designs, this one needed to cater to varying audiences, from DIY customers painting a room in their home, all the way up to professional painters. Balancing related but competing audiences has become a specialty of ours, as we keep in mind the shared and unique goals for each group from start to finish. A focus for all audiences is the new-and-improved website product catalog, with helpful filters, large product images, and product detail pages that appeal to DIYers and professionals alike.
The website’s product catalog is powered by a custom-built product database, crafted to the company’s unique needs. Now the Wooster Brush team can easily maintain their online product catalog with a straightforward admin and detailed documentation provided by our team.
Content from that database is displayed on several different types of pages, balancing impressive visuals with ease of maintenance. Other highlights of the custom website design include a dedicated resource section and an interactive map, allowing users to search for retailers and ultimately purchase one of the many high-quality products.
