Downsize & Thrive is a concierge service that simplifies the moving process, specializing in helping older adults transition to new homes. They plan, pack, disperse, sell, or donate belongings to relieve the burden and stress of moving.
Mick and Christie approached us with a heartfelt mission: to support older adults through the often-challenging process of downsizing. Our objective was to provide website development and design services that would reflect both compassion and credibility, essential qualities for connecting with this audience. As newcomers to the digital landscape, they needed a strong online presence to position Downsize & Thrive as a trustworthy and professional brand.
To achieve this, we crafted a welcoming website that aligns with the needs of their demographic. An off-white background creates a sense of calm and cohesion, while a homepage background video introduces subtle movement and depth, drawing users in and encouraging exploration. Custom-designed icons clearly illustrate their offerings, with pops of color to maintain visual interest and guide the user experience.
In addition to the website, our graphic design team provided comprehensive branding services to help Downsize & Thrive establish a cohesive and memorable identity. We developed the complete visual brand identity—from the logo and icon to the color palette and typography. The icon features a mature plant housed in a right-sized home, symbolizing growth, stability, and thoughtful transition. The brand’s visual elements blend retro charm with modern simplicity, striking a balance that feels both familiar and fresh.
Our branding services ensured that every touchpoint, from the website to printed materials, communicates the same sense of warmth, professionalism, and trust that defines Downsize & Thrive’s mission.
Partner with Evolve, a local Akron web design company that understands your audience and your goals. Whether you need web development services, a full brand buildout, or a refresh of your existing site, our team can help you elevate your online presence.
We’re proud to support organizations in Akron and throughout Ohio with creative, effective digital solutions. If you're looking for a partner who understands your goals and can help bring them to life with thoughtful design, let’s talk.