Developing strategies. Designing experiences.
TFS Results is at the forefront of the national paradigm shift in education and workforce development. As a full-service strategic communications and consulting firm, they specialize in delivering measurable results for educational and business organizations.
TFS Results is an extension of the Mark C. Perna brand, but previously, the two sites could not have looked more different. Our goal was to marry the visual styles of each site to tie them together and show the two as united, but separate brands. The entire look and feel is a blend between the client’s self-produced marketing materials, and their sister website, markcperna.com.
TFS Results has a dynamic story to tell, but their previous website was not painting a full picture. We needed to position them as leaders in the education and workforce development field. Client testimonials and large photography played key roles. We also color-coded sections of content, so everything became easier to digest. Bold, high contrast typography provides a nice juxtaposition to the brand’s colorful and dynamic style. The content remains engaging while maintaining a cleaner look all around. Information previously tucked away in tabs was pulled out for easier navigation.
The client was also equipped with a working knowledge of the WordPress CMS, enabling them to change and update website content at any time, a critical feature for a company that is at the forefront of their field and creating tons of content.
