Akron Web Design


Akron METRO Regional Transit Authority is the public transportation provider for Summit County, Ohio. METRO transports more than six million passengers annually to work, school, medical appointments, and to some of the best places in town. METRO enhances the quality of life for our community by providing innovative transportation that is safe, dependable, cost-effective, and customer focused.

black arrow pointing right
Akron Metro RTA homepage showing on a monitor screen
Akron METRO RTA Logo

“Evolve proposed a web solution that was unique to METRO’s needs, well-thought-out, and easy on the eyes! They did their homework and it showed. The resulting website is gorgeous, straightforward, and perfectly matched with the social media branding and email marketing customization Evolve created for us.

We’re not sure who’s luckier: the METRO staff that got to work with such a fun, creative and passionate group of professionals, or the riders who get to visit our new website every day! We appreciate so much what you and your team did for us.”

Molly Becker - Akron Metro RTA

Molly Becker

Director of Communications and Marketing
Three mockup images of Akron Metro RTA website

Website Design Features

  • Website redesign & strategy
  • .NET content management system (CMS)
  • Search engine optimization (SEO)
  • Custom-developed route schedule data integration
  • Secure website hosting

Project Goals

The METRO RTA website is essential to Summit County residents, University of Akron students, high schoolers, and others who need primary or supplementary transportation throughout the Summit County regional area.

For this website redesign, we had three main goals:

  1. Prioritize a mobile-friendly user experience to meet the needs of the mobile-majority site traffic
  2. Cater to the core rider – the most important audience
  3. Simplify the site homepage and navigation to lead users to bus route and schedule information so riders can get where they need to go more efficiently

To achieve our web redesign goals, we designed the homepage to include everything users need to find their bus. We also incorporated this information throughout the site, which is easy to browse with a simple, straightforward navigational menu.

We helped METRO RTA categorize and organize details about each of their service offerings (METRO Direct, METRO Select, and METRO ADA) in a way that is easy for riders of all ages and abilities to understand and recognize when out and about. We also added photos and instructional videos for extra guidance.

Lastly, we also implemented METRO’s updated branding (logos, bus graphics, and colors) and restructured services. The website incorporates the new black, white, red, and purple brand colors for a clean and modern feel.

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Evolve Marketing - Akron, OH Digital Marketing Agency
Developing strategies. Designing experiences.

Driving growth.