Cleveland Website Design

Goodwill

Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. has been serving the local community for more than 100 years as an independent Goodwill affiliate. While most people recognize Goodwill as a retail thrift chain, that is only a portion of the Goodwill mission.

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“The entire process working with Evolve was very professional. From our initial meeting with them, it was clear they were knowledgeable and had a plan in place to make the project a success. One of Evolve’s best attributes was communication. There was never a time during this project that there was a feeling of uncertainty or that we were not a priority. Throughout our experience, Evolve was receptive to any feedback or design changes that were specific to our brand needs. When we launched our website, it was a seamless transition from our old site. They were accessible and able to assist with any small bugs or other issues that needed to be addressed.

Overall, we are extremely happy with our new website. We would highly recommend Evolve for any web design needs without reservation.”

Tracy Burt - Akron Community Foundation

Darcie Goodman

Digital Marketing and Communication Specialist
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Website Design Features

Project Goals

Goodwill does more than sell vintage clothing, and they needed a website to reflect their true impact on the community. Our web development goal was to tell the full story of Goodwill. We needed to show how one person’s donation of an old lamp means another person can afford to turn on their lights and turn their life in a new direction. We wanted to tell the story beyond the “stuff”.

Goodwill provided us with a bold color palette, our job was to utilize these colors in a fresh and engaging style that complied with the American Disabilities Act. Both the large photography and touching success story videos featured on the site highlight Goodwill's mission of giving back and show the hardworking people behind the organization.

The main navigation was broken down into three options: donate, shop, and services. Condensing Goodwill’s services into three categories creates a straightforward and streamlined user experience.

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Evolve Marketing - Akron, OH Digital Marketing Agency
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