Category: SEO

November 9, 2012
What is a Long Tail Keyword?

Dave Crader explains what a long-tail keyword is and how it can be used to bring more traffic to your website. He'll review the many benefits of long tail keywords and explain why Google engineer Matt Cutts recommends new bloggers target them.

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October 5, 2012
Understanding Google Penalties & Filters

Penalties are bad. They’ll wipe your online income, get you fired and generally just make you really REALLY sad. You can, and should, memorize Google’s Webmaster Guidelines, but just know that your website isn’t ever really completely safe.

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August 29, 2012
Understanding Keyword Meaning and the Intent of the Searcher

So what is keyword intent and why is it so important? Keyword intent simply refers to the intent of the searcher. In this post we'll review three types of keywords; shopping keywords, browsing keywords and comparison keywords.

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May 7, 2012
How To Check for Duplicate Content Penalties on Your Website for SEO

Ever had your content stolen? It recently happened to us and we certainly did not appreciate it. We spend hours writing well-researched original articles because that’s what our readers deserve. You won’t find any rewriting here.

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December 29, 2011
Akron Web Design & Marketing 2012 Predictions

With a new year comes exciting new possibilities. These often come in the form of resolutions, but here at Evolve, we took a stab at predicting how several of the key aspects of the Web world might change in 2012.

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June 12, 2011
The Importance of Local Search

According to a TMP Directional Marketing Local Search Usage study, 31 percent of consumers are now using search engines as their primary resource for local business information. Combined with IYPs (Internet Yellow Pages) and local search sites such as Google Maps or Yahoo Local, the online channel now accounts for 61 percent of all primary sources of local business information. Take a look at your analytics, and I bet you'll see some of your referred visitors are from local search. If not, then it's time to get local.

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