Category: SEO

December 9, 2019
Duplicate Content and Canonical Tags - Technical SEO Checklist Part 1

By now, folks are realizing how utterly complex SEO really is. There isn't one calculation of efforts that will create the holy grail of search engine rankings, and there certainly isn't one element that will shoot your website to #1 on Google. If you've been told so, you need to start talking to someone else about your website optimization.

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June 18, 2018
Ultimate Guide to ADA Compliance Website Accessibility

The world of web is constantly changing to make the web experience better for the user, and website accessibility is no exception. In this blog post, we will discuss the importance of website accessibility and how to make your website ADA Compliant.

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June 7, 2018
What is GDPR and What Does it Mean for My Website?

The GDPR (General Data Protection Regulation) went into effect on May 25, 2018. So what exactly is GDPR and what does this data regulation mean for your website? Learn more about what may be required under GDPR law.

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September 25, 2017
Why You Should Consider Making Your Website Secure (HTTPS)

Getting Started: What’s the Difference between HTTP & HTTPS? When surfing the web, you may notice that some URLs use HTTP, while some use HTTPS. HTTP stands for Hypertext Transfer Protocol, which allows for communication between different systems. HTTPS stands for Hypertext Transfer Protocol Secure, which uses an SSL (secure sockets layer) certificate, thereby creating […]

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December 11, 2016
Persona Marketing – How to Create User Personas for Your Brand and Why It’s Important

When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal […]

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January 20, 2015
2015 – The Year of Mobile Web Design

Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it's more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.

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March 19, 2014
How To Use robots.txt File and Fix Response Code Errors - Technical SEO Checklist Part 3

Last, but not least, in our Technical SEO Checklist series, we’ll explore how to use the robots.txt file and what to do when you receive a response code error.

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March 19, 2014
SEO Meta Data and Headings - Technical SEO Checklist Part 2

In part one of our three part series, we discussed what steps to take to fix duplicate content issues, and how to properly use the rel=canonical tag. In part two, we’ll go over what character counts to abide by for your SEO meta information, and what to do about headings like H1 and H2.

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August 9, 2013
WordPress SEO Setup - Web Marketing Tips

WordPress websites are easy to use, fun to navigate and pretty flexible. However, you have a few more kinks to work out with SEO setup and content management compared with other CMS options. It will probably seem a little overwhelming at first, but it's an interesting topic to learn about and implement once you wrap […]

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May 17, 2013
Getting Your Users to Work for You with User-Generated Content

As every content marketer knows, a steady stream of fresh, unique content keeps both search engines and site users coming back for more. As every content marketer also knows, creating fresh unique content is often a very difficult task.

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Developing strategies. Designing experiences.

Driving growth.

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