For those celebrating Chinese New Year, 2015 will be the year of the goat. For marketers, business owners, and anyone involved in the online channel, 2015 will be the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year, and poring over local and national data Evolve Creative Group collected, it's more than evident we need to adapt and change the way we think about our ongoing marketing initiatives. While you'll find plenty of data to support the claim, you don't need to look much further than out a window to see mobile has not only changed our lives but those of consumers worldwide. The question is no longer, "When is mobile Web browsing really going to separate itself from the pack?" It's more, "That day has come. Now, what am I doing about it?"
The Top Four Reasons You Need A Responsive (Mobile) Website
Check out the infographic below for a visual synopsis.
1. Your Customers
60% of Time Spent on Media Is Spent on Mobile
Of all the hours spent on media and technology, the average consumer is spending 60% of them on mobile devices. This means your customers are most likely using mobile devices as their go-to when interacting with your brand. Think about how many could be doing so at this very second. Is your site optimized to deal with this level of traffic? Are you able to sell your product or service on a mobile device? If you don't have a responsive website, the answer to those questions is most likely, "No."
2. Your Search Engine Optimization
Increase Your Ranking
Google already penalizes websites that aren't mobile-friendly in its mobile search. It appears to be taking this a step further by using the "mobile-friendly" designation as a ranking factor to promote sites optimized for mobile, while demoting those that aren't. Think of all the effort that's gone into earning the ranking you have now. Don't let that go to waste. In fact, build on it.
3. Your Competitors
40% of Users Leave A Site if It's Not Mobile-Friendly
Mobile consumers aren't just leaving non-optimized sites, they're heading to a competitor's after a bad mobile Web experience. It's a significant and scary figure, but you can use it to your advantage. Think of the new prospects you'll gain as they leave a competitor's site because your mobile version is that much easier to use.
4. Your Return on Investment
Mobile Users Are Buyers
Mobile users that search and find your business online have a conversion percentage nearly three times higher versus the same search done on a desktop computer or laptop. Why? Mobile users are on the go, and they're armed with an agenda. When they search, they have a specific intent in mind. Mobile searchers are buyers. In short, they have the potential to put a lot of food on your table.
It's safe to say 2015 is the year of mobile. The research is starting to tell the story Web professionals have known about for years now, the one beginning to become fact for marketers and business owners. Mobile users are a part of the marketing mix that can't be ignored anymore. That's why you need a responsive website.
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