We’ve marked our 11th year in business with a rebrand as Evolve Marketing. With our name change comes a new logo, updated branding, and a clear vision for continued strategic growth in the years to come. We’re not stepping out of our realm of expertise, but rather rebranding to embody a natural evolution the business has experienced over the years.
The Why Behind Our Rebrand
Evolve was founded by Owner/President Todd Bertsch in 2009. His vision of building a top-notch, specialized digital agency with a team of exceptional people came to fruition and has since continued to grow into a thriving marketing agency.
“We are thrilled and honored to celebrate 11 years in business with an incredibly talented team. Our success is truly built around hiring outstanding individuals who care deeply about the work they do and share Evolve’s core values, which are the driving force in all we do. Our business philosophy is simple: we treat people the way we want to be treated, with respect and gratitude. Our focus has been on intentional, consistent growth and making quality over quantity our objective.”
This rebrand was something we’ve had in the works for quite some time and was a combination of elements that came out of the growth we’ve experienced in the services we provide.
“We really have become more of a marketing company than anything else, so Evolve Creative Group was no longer an accurate representation of who we are and what we do. We’re still staying true to the core services that we built our brand on – digital marketing and web design. We’re just branching out into other marketing services our clients are requesting and we’re happy to provide them with as a true extension of their marketing team.”
Emphasis on the experience we provide is reflected in our new tagline, “Developing strategies. Designing experiences. Driving growth.” The redesigned logo brings a clean, bold new look to our identity and characterizes the Evolve brand as intelligent, streamlined, modern, and strategic.
Bertsch believes the experience Evolve has been providing to over 50 clients for the last decade is a key factor in what sets the business apart and fosters lasting partnerships.
“It’s all about trust. Our clients trust us, and we know their businesses inside and out. We have a great mix of clients, some that have been with us for many years, including Patio Enclosures, Towpath Credit Union, and METRO RTA. They gave us a chance early on and allowed us to prove what we were capable of. We also have many local clients right in our backyard, like Summit Metro Parks, Akron Community Foundation, Akron Zoo, ADM Board, ConxusNEO and Stewart’s Caring Place. We take great pride in being able to do meaningful work and help make a positive impact on our community. That sense of community is important to our entire team and will always be woven into the fabric of our business.”
The Building with a Bright Green Door
Evolve planted its roots in our current home, a 5,000 square-foot historic mansion in Highland Square, in February of 2014. The space is located in the heart of Akron, close to many local businesses and clients, which is right where we want to be. This unique space also provides us with the flexibility to continue growing, which fits right along with our goal of filling the building to around 25 people in the next five years.
935 W. MARKET ST.
Kiersten Traboulsi – Promoted to Creative Director
Along with reaching a business milestone, launching a rebrand and planning strategic growth for the future, 2020 also came promoting team members into new roles. Bertsch promoted Kiersten Traboulsi to a new role as Creative Director and Sierra Guterba to the Digital Marketing Manager role.
Traboulsi started with Evolve in 2011 as a Web Designer, received a promotion in that track, then moved into the Website Project Manager position in 2015. Her latest promotion to Creative Director is a culmination of all that past experience.
“Evolve has provided me with the ideal atmosphere for both personal and professional growth. The small size of the growing company has allowed for easy collaboration and exposure to a wide variety of projects, clients, and skillsets. My journey at Evolve began in web design, lead to project management and ultimately lead me back to my design roots in my newest role as Creative Director. I’m thrilled to take on this new responsibility using everything I’ve learned from my previous roles, talented team members and mentorship from Todd Bertsch. We’ve built such a strong team here at Evolve, all of whom bring different experiences and strengths to the table, and we all share the same goal of delivering the best work for our clients. Every time I receive a “thank you” from a happy client, it just reinforces everything we do.”
Sierra Guterba – Promoted to Digital Marketing Manager
Guterba’s start with Evolve began in early 2019, after working on the digital marketing team at a large e-commerce company for seven years in various capacities. Making that change was intentional as she had long yearned to join Evolve because of the values, culture, longevity, and Bertsch’s entrepreneurial spirit.
“Working at Evolve is a dream come true for me, honestly. I knew I was making the right decision when I joined this team, but I had no idea just how impactful it would be,” Guterba said. “People often ask me what it’s like and I tell them I get to work with a team of top-notch people and alongside a mentor who values, trusts, and encourages me every day. Todd has given me the opportunity to be a leader and he truly leads by example. Getting to apply my past experience, continually learn from him and my amazing team, do meaningful work for our clients and contribute to the community is incredibly rewarding. On top of that, it’s an honor to be trusted with helping him grow the business and see it reach the next level of his vision.”
DIGITAL MARKETING MANAGER
We are excited to celebrate these accomplishments while looking forward to our next phase of growth and continuing to do exactly what our name suggests – evolving.