There’s been an ongoing debate in our office, and I'm often challenged with it: Do websites still need a homepage button or link? I've been searching for the golden blog post or whitepaper to answer this question, and have yet to find it. So I'll answer it myself.
Last, but not least, in our Technical SEO Checklist series, we’ll explore how to use the robots.txt file and what to do when you receive a response code error.
In part one of our three part series, we discussed what steps to take to fix duplicate content issues, and how to properly use the rel=canonical tag. In part two, we’ll go over what character counts to abide by for your SEO meta information, and what to do about headings like H1 and H2.
Time and time again while using social media I run into the same dilemma: unusable, branded social media accounts. It happens for a variety of reasons such as an employee taking a proactive measure in claiming the account for the good of all brand-kind, only later to forget or delete the email account, username and password associated with it. Or, the company was late to adopt the online channel, leaving the prime, branded URL for others to claim and cling to.
Converting Email Addresses into Customers You’d like to create new customer relationships and even have the emails to do it. You have the tools. You have the means. Now what? Start by asking a question of your own: Who are you sending the email to? This question is the very foundation of your email campaign. […]
WordPress websites are easy to use, fun to navigate and pretty flexible. However, you have a few more kinks to work out with SEO setup and content management compared with other CMS options. It will probably seem a little overwhelming at first, but it's an interesting topic to learn about and implement once you wrap […]
The Super Bowl has always been a powerhouse of insight into the world of marketing and advertising – setting new trends with innovative advertisements that cost tens of millions of dollars to produce and syndicate. This past Super Bowl was a spectacle due to a number of incidents, most notably a power outage in the […]
Todd Bertsch, President and Owner of Evolve Creative Group, explains what a landing page is and why and when you should use one. He'll explain the benefits of a custom landing page and review some tips and best practices to consider when having one designed.
Todd Bertsch, President, and Owner of Evolve Marketing, explains what a landing page is and when you should use one in our previous video. In this video, he'll teach you how to create a great landing page that converts visitors into leads and sales. By the end of this video, you'll understand the items that […]
With a new year comes exciting new possibilities. These often come in the form of resolutions, but here at Evolve, we took a stab at predicting how several of the key aspects of the Web world might change in 2012.
