Author: Todd Bertsch

August 9, 2013
WordPress SEO Setup - Web Marketing Tips

WordPress websites are easy to use, fun to navigate and pretty flexible. However, you have a few more kinks to work out with SEO setup and content management compared with other CMS options. It will probably seem a little overwhelming at first, but it's an interesting topic to learn about and implement once you wrap […]

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March 1, 2013
What the Super Bowl Taught Us about the Opportunism of Twitter

The Super Bowl has always been a powerhouse of insight into the world of marketing and advertising – setting new trends with innovative advertisements that cost tens of millions of dollars to produce and syndicate. This past Super Bowl was a spectacle due to a number of incidents, most notably a power outage in the […]

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November 9, 2012
What is a Landing Page?

Todd Bertsch, President and Owner of Evolve Creative Group, explains what a landing page is and why and when you should use one. He'll explain the benefits of a custom landing page and review some tips and best practices to consider when having one designed.

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November 9, 2012
How to Create a Great Landing Page

Todd Bertsch, President and Owner of Evolve Creative Group, explains what a landing page is and when you should use one in our previous video. In this video he'll teach you how to create a great landing page that converts visitors into leads and sales. By the end of this video you'll understand the items […]

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December 29, 2011
Akron Web Design & Marketing 2012 Predictions

With a new year comes exciting new possibilities. These often come in the form of resolutions, but here at Evolve, we took a stab at predicting how several of the key aspects of the Web world might change in 2012.

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June 22, 2011
Why Mobile Will Run Web 3.0

We're now entering yet another revolution of the Internet called Web 3.0. This time, the Web will transform into one massive database of information. For example, if you wanted to buy a used car today, you'd probably visit cars.com or autotrader.com to begin your search. With Web 3.0, the databases from all used car websites would be combined into one massive search engine.

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June 15, 2011
10 Reasons You Need a Mobile Website

Considering you're dealing with a device that doesn't have the memory or screen size of a desktop computer, your website needs to be optimized to display correctly on a phone. Imagine a user trying to access your current desktop site on a mobile device. Your current layout may look completely discombobulated, or the site may not even load at all.

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June 13, 2011
Constant Contact FREE App for Facebook Fan Pages

Do you have a Constant Contact enewsletter sign up form on your website? If so, wouldn't it be cool if you could give your Facebook followers the opportunity to sign up right from your Facebook page?

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June 13, 2011
How to Keep An Eye on Your Competitors

In an economic down-turn where budgets and margins are tight, it's vital to capitalize on your offerings and keep an eye out on what the competition is doing. Thanks in large-part to the Internet, we have an abundance of tools to help us learn more about our competitors.

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June 13, 2011
How to Write Website Copy

Let's face it. Web users are impatient, and grow increasingly so as the years pass. If you're lucky (and I mean really lucky), you'll get 3-8 seconds to grab their attention. That's because users don't read Web pages word-by-word. They scan. As a result, important website copy needs to hit hard and hit fast. It needs to be scannable, and there are a few good ways to accomplish this.

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