In part one of our three part series, we discussed what steps to take to fix duplicate content issues, and how to properly use the rel=canonical tag. In part two, we’ll go over what character counts to abide by for your SEO meta information, and what to do about headings like H1 and H2.
WordPress websites are easy to use, fun to navigate and pretty flexible. However, you have a few more kinks to work out with SEO setup and content management compared with other CMS options. It will probably seem a little overwhelming at first, but it's an interesting topic to learn about and implement once you wrap […]
As every content marketer knows, a steady stream of fresh, unique content keeps both search engines and site users coming back for more. As every content marketer also knows, creating fresh unique content is often a very difficult task.
by Dave Crader Welcome to the fourth addition to our Content Marketing Strategy Development blog series. You may be interested in reading these previous posts before diving into this one: Part 1: How To Develop a Customer Persona Part 1 explains why customer personas are important and how to develop them. Part 2: Aligning Personas […]
Welcome to the third addition of my Content Marketing Strategy Development blog series. In this post I will cover content formats and will explain how to choose the best format to tell your content story. So let’s begin.
In this post, I’ll show you how to create a Sales Funnel, align your personas to your Sales Funnel and identify gaps in your current content marketing strategy using a Content Opportunity Chart. This process helps you deliver the right content to the right people at the right time. I recommend reading the previous post, How To Develop a Customer Persona, before diving into this one.
If you were asked to describe your customers, what would you say? Would you begin listing their age, gender, race, employment status and other demographic data or would you list their behaviors and attitudes? Dave Crader, Web Marketing Strategist at Evolve Creative Group, explains the importance of customer personas and how to go about creating them.
Dave Crader explains the basics of content marketing in relation to SEO and the online channel. He'll reveal Evolve's content marketing strategy in its simplest form and will go over a case study that proves its effectiveness.
Recovering from a Google penalty or filter is never a fun task. It will take a lot of time to fix, and there’s no guarantee anything you try will actually remove the penalty. However, there are a few things you can and should do before giving up.
Dave Crader explains the differences between paid vs owned vs earned media and the evolution of advertising over time. He'll be discussing the advertising working dollar and the non-working dollar and the ways these two spends can be interpreted differently in today's advertising.
