Category: Paid Search Marketing

January 14, 2018
10 Tips for Marketing Students Approaching Graduation

1. Social Media Tidy up your social media footprint. Yes, we will be scouring the internet to learn as much about you as we can before we bring you in for an interview. Lock your profiles, or remove those college party pics. LinkedIn is your best friend. If you haven’t already, you need to start […]

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June 20, 2017
The Evolving Social Media Landscape

The world of social media is constantly changing. To keep up with your competitors, you need an exceptional PPC marketing campaign. In this blog post, we’ll explain recent shifts in the social media landscape and how to create a marketing strategy that will surpass your competitors’. Pay to Play Over the past few years, there […]

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December 11, 2016
Persona Marketing – How to Create User Personas for Your Brand and Why It’s Important

When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal […]

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October 11, 2016
Tips for Advertising on Facebook

Are you frustrated with advertising on Facebook? While it can seem difficult, it doesn’t have to be! Here are some tips to help you successfully navigate Facebook advertising: How to Set Up Facebook Business Manager Before you begin advertising on Facebook, it’s important to understand Business Manager. Business Manager lets you give employees specific access […]

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July 26, 2016
What is Remarketing? Does it work?

Has this face been following you around online? If so, you’re being remarketed to! Remarketing is a type of advertising that can be used to promote companies, products or services. When should you implement a remarketing campaign? Whether you are currently meeting/exceeding your goals or your business has hit a plateau in sales or leads, […]

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November 9, 2012
What are Negative Keywords?

Dave Crader explains what a negative keyword is and how it can be used to increase the ROI of your AdWords campaigns. He'll walk you through two examples of possible negative keyword situations for both e-commerce and service industry related websites.

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November 9, 2012
What is a Landing Page?

Todd Bertsch, President and Owner of Evolve Creative Group, explains what a landing page is and why and when you should use one. He'll explain the benefits of a custom landing page and review some tips and best practices to consider when having one designed.

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November 9, 2012
How to Create a Great Landing Page

Todd Bertsch, President and Owner of Evolve Creative Group, explains what a landing page is and when you should use one in our previous video. In this video he'll teach you how to create a great landing page that converts visitors into leads and sales. By the end of this video you'll understand the items […]

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August 29, 2012
Understanding Keyword Meaning and the Intent of the Searcher

So what is keyword intent and why is it so important? Keyword intent simply refers to the intent of the searcher. In this post we'll review three types of keywords; shopping keywords, browsing keywords and comparison keywords.

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Developing strategies. Designing experiences.

Driving growth.

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