1. Social Media Tidy up your social media footprint. Yes, we will be scouring the internet to learn as much about you as we can before we bring you in for an interview. Lock your profiles, or remove those college party pics. LinkedIn is your best friend. If you haven’t already, you need to start […]
The world of social media is constantly changing. To keep up with your competitors, you need an exceptional PPC marketing campaign. In this blog post, we’ll explain recent shifts in the social media landscape and how to create a marketing strategy that will surpass your competitors’. Pay to Play Over the past few years, there […]
When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal […]
Are you frustrated with advertising on Facebook? While it can seem difficult, it doesn’t have to be! Here are some tips to help you successfully navigate Facebook advertising: How to Set Up Facebook Business Manager Before you begin advertising on Facebook, it’s important to understand Business Manager. Business Manager lets you give employees specific access […]
Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it's more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.
Time and time again while using social media I run into the same dilemma: unusable, branded social media accounts. It happens for a variety of reasons such as an employee taking a proactive measure in claiming the account for the good of all brand-kind, only later to forget or delete the email account, username and password associated with it. Or, the company was late to adopt the online channel, leaving the prime, branded URL for others to claim and cling to.
I was recently asked to create some unique social icons for a client – rounded-corner buttons with a 3D look and subtle gradients. Knowing Twitter had updated its branding several times in the last year or so, I checked the website’s branding section to be sure I had the right logo. I quickly realized that […]
The Super Bowl has always been a powerhouse of insight into the world of marketing and advertising – setting new trends with innovative advertisements that cost tens of millions of dollars to produce and syndicate. This past Super Bowl was a spectacle due to a number of incidents, most notably a power outage in the […]
In this post, I’ll show you how to create a Sales Funnel, align your personas to your Sales Funnel and identify gaps in your current content marketing strategy using a Content Opportunity Chart. This process helps you deliver the right content to the right people at the right time. I recommend reading the previous post, How To Develop a Customer Persona, before diving into this one.
This guest post was written by Steve Mehr. The author's opinions are entirely his own and may not reflect the views of Evolve Creative Group. For nearly a decade, businesses have raced onto social media platforms with dollar signs in their eyes. They didn’t know how to use it, didn’t exactly know what all those […]
