NEWS & INSIGHTS

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November 9, 2012
What is a Landing Page?

Todd Bertsch, President and Owner of Evolve Creative Group, explains what a landing page is and why and when you should use one. He'll explain the benefits of a custom landing page and review some tips and best practices to consider when having one designed.

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November 9, 2012
How to Create a Great Landing Page

Todd Bertsch, President and Owner of Evolve Creative Group, explains what a landing page is and when you should use one in our previous video. In this video he'll teach you how to create a great landing page that converts visitors into leads and sales. By the end of this video you'll understand the items […]

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November 9, 2012
What is a Long Tail Keyword?

Dave Crader explains what a long-tail keyword is and how it can be used to bring more traffic to your website. He'll review the many benefits of long tail keywords and explain why Google engineer Matt Cutts recommends new bloggers target them.

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October 5, 2012
Understanding Google Penalties & Filters

Penalties are bad. They’ll wipe your online income, get you fired and generally just make you really REALLY sad. You can, and should, memorize Google’s Webmaster Guidelines, but just know that your website isn’t ever really completely safe.

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August 29, 2012
Understanding Keyword Meaning and the Intent of the Searcher

So what is keyword intent and why is it so important? Keyword intent simply refers to the intent of the searcher. In this post we'll review three types of keywords; shopping keywords, browsing keywords and comparison keywords.

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May 7, 2012
How To Check for Duplicate Content Penalties on Your Website for SEO

Ever had your content stolen? It recently happened to us and we certainly did not appreciate it. We spend hours writing well-researched original articles because that’s what our readers deserve. You won’t find any rewriting here.

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February 8, 2012
Web Design for Older Users

With many of today's top Web designers being young, creative minds eager to push the boundaries of design, it's all too easy to overlook the user's needs. This is especially easy to do with websites whose audience may include one of the largest generations in America - the Baby Boomers - responsible for well over half of all consumer purchases made in the U.S.

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December 29, 2011
Akron Web Design & Marketing 2012 Predictions

With a new year comes exciting new possibilities. These often come in the form of resolutions, but here at Evolve, we took a stab at predicting how several of the key aspects of the Web world might change in 2012.

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June 22, 2011
Why Mobile Will Run Web 3.0

We're now entering yet another revolution of the Internet called Web 3.0. This time, the Web will transform into one massive database of information. For example, if you wanted to buy a used car today, you'd probably visit cars.com or autotrader.com to begin your search. With Web 3.0, the databases from all used car websites would be combined into one massive search engine.

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June 15, 2011
10 Reasons You Need a Mobile Website

Considering you're dealing with a device that doesn't have the memory or screen size of a desktop computer, your website needs to be optimized to display correctly on a phone. Imagine a user trying to access your current desktop site on a mobile device. Your current layout may look completely discombobulated, or the site may not even load at all.

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