NEWS & INSIGHTS

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WordPress SEO Setup - Web Marketing Tips
August 9, 2013

WordPress websites are easy to use, fun to navigate and pretty flexible. However, you have a few more kinks to work out with SEO setup and content management compared with other CMS options. It will probably seem a little overwhelming at first, but it's an interesting topic to learn about and implement once you wrap […]

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Responsive Web Design vs. Mobile Site
July 9, 2013

Let's step away from our computers for a moment and go for a quick, imaginary walk. I'll even let you pick where. The mall? A park? Downtown? Take your pick, and then take a second and look around. I'll bet you can't make it 50 feet without running into someone using a mobile device of […]

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Getting Your Users to Work for You with User-Generated Content
May 17, 2013

As every content marketer knows, a steady stream of fresh, unique content keeps both search engines and site users coming back for more. As every content marketer also knows, creating fresh unique content is often a very difficult task.

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Developing a Content Marketing Strategy: Choosing a Distribution Channel – Part Four
May 3, 2013

by Dave Crader Welcome to the fourth addition to our Content Marketing Strategy Development blog series. You may be interested in reading these previous posts before diving into this one: Part 1: How To Develop a Customer Persona Part 1 explains why customer personas are important and how to develop them. Part 2: Aligning Personas […]

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Developing a Content Marketing Strategy: Choosing a Content Format - Part Three
April 5, 2013

Welcome to the third addition of my Content Marketing Strategy Development blog series. In this post I will cover content formats and will explain how to choose the best format to tell your content story. So let’s begin.

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What the Super Bowl Taught Us about the Opportunism of Twitter
March 1, 2013

The Super Bowl has always been a powerhouse of insight into the world of marketing and advertising – setting new trends with innovative advertisements that cost tens of millions of dollars to produce and syndicate. This past Super Bowl was a spectacle due to a number of incidents, most notably a power outage in the […]

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Developing a Content Marketing Strategy: Aligning Personas to Your Sales Funnel – Part Two
February 22, 2013

In this post, I’ll show you how to create a Sales Funnel, align your personas to your Sales Funnel and identify gaps in your current content marketing strategy using a Content Opportunity Chart. This process helps you deliver the right content to the right people at the right time. I recommend reading the previous post, How To Develop a Customer Persona, before diving into this one.

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Social Media is Not a Destination, It’s a Journey
February 5, 2013

This guest post was written by Steve Mehr. The author's opinions are entirely his own and may not reflect the views of Evolve Creative Group. For nearly a decade, businesses have raced onto social media platforms with dollar signs in their eyes. They didn’t know how to use it, didn’t exactly know what all those […]

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Developing a Content Marketing Strategy: Customer Personas – Part One
January 4, 2013

If you were asked to describe your customers, what would you say? Would you begin listing their age, gender, race, employment status and other demographic data or would you list their behaviors and attitudes? Dave Crader, Web Marketing Strategist at Evolve Creative Group, explains the importance of customer personas and how to go about creating them.

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What is Content Marketing?
December 4, 2012

Dave Crader explains the basics of content marketing in relation to SEO and the online channel. He'll reveal Evolve's content marketing strategy in its simplest form and will go over a case study that proves its effectiveness.

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Evolve Marketing - Akron, OH Digital Marketing Agency
Developing strategies. Designing experiences.

Driving growth.

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