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Developing a Content Marketing Strategy: Choosing a Content Format - Part Three
April 5, 2013

Welcome to the third addition of my Content Marketing Strategy Development blog series. In this post I will cover content formats and will explain how to choose the best format to tell your content story. So let’s begin.

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What the Super Bowl Taught Us about the Opportunism of Twitter
March 1, 2013

The Super Bowl has always been a powerhouse of insight into the world of marketing and advertising – setting new trends with innovative advertisements that cost tens of millions of dollars to produce and syndicate. This past Super Bowl was a spectacle due to a number of incidents, most notably a power outage in the […]

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Developing a Content Marketing Strategy: Aligning Personas to Your Sales Funnel – Part Two
February 22, 2013

In this post, I’ll show you how to create a Sales Funnel, align your personas to your Sales Funnel and identify gaps in your current content marketing strategy using a Content Opportunity Chart. This process helps you deliver the right content to the right people at the right time. I recommend reading the previous post, How To Develop a Customer Persona, before diving into this one.

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Social Media is Not a Destination, It’s a Journey
February 5, 2013

This guest post was written by Steve Mehr. The author's opinions are entirely his own and may not reflect the views of Evolve Creative Group. For nearly a decade, businesses have raced onto social media platforms with dollar signs in their eyes. They didn’t know how to use it, didn’t exactly know what all those […]

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Developing a Content Marketing Strategy: Customer Personas – Part One
January 4, 2013

If you were asked to describe your customers, what would you say? Would you begin listing their age, gender, race, employment status and other demographic data or would you list their behaviors and attitudes? Dave Crader, Web Marketing Strategist at Evolve Creative Group, explains the importance of customer personas and how to go about creating them.

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What is Content Marketing?
December 4, 2012

Dave Crader explains the basics of content marketing in relation to SEO and the online channel. He'll reveal Evolve's content marketing strategy in its simplest form and will go over a case study that proves its effectiveness.

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How-To Recover From Google Penalties & Filters
November 20, 2012

Recovering from a Google penalty or filter is never a fun task. It will take a lot of time to fix, and there’s no guarantee anything you try will actually remove the penalty. However, there are a few things you can and should do before giving up.

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Traditional vs New Age Advertising Media Models
November 9, 2012

Dave Crader explains the differences between paid vs owned vs earned media and the evolution of advertising over time. He'll be discussing the advertising working dollar and the non-working dollar and the ways these two spends can be interpreted differently in today's advertising.

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What is Search Engine Optimization and Why is it Important?
November 9, 2012

Dave Crader reviews the fundamentals of Search Engine Optimization (SEO). He will explain both the on-site and the off-site factors that contribute to an SEO campaign as well as some tips and best practices to consider.

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What are Negative Keywords?
November 9, 2012

Dave Crader explains what a negative keyword is and how it can be used to increase the ROI of your AdWords campaigns. He'll walk you through two examples of possible negative keyword situations for both e-commerce and service industry related websites.

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Evolve Marketing - Akron, OH Digital Marketing Agency
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