Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it's more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.

There’s been an ongoing debate in our office, and I'm often challenged with it: Do websites still need a homepage button or link? I've been searching for the golden blog post or whitepaper to answer this question, and have yet to find it. So I'll answer it myself.

Last, but not least, in our Technical SEO Checklist series, we’ll explore how to use the robots.txt file and what to do when you receive a response code error.

In part one of our three part series, we discussed what steps to take to fix duplicate content issues, and how to properly use the rel=canonical tag. In part two, we’ll go over what character counts to abide by for your SEO meta information, and what to do about headings like H1 and H2.

Time and time again while using social media I run into the same dilemma: unusable, branded social media accounts. It happens for a variety of reasons such as an employee taking a proactive measure in claiming the account for the good of all brand-kind, only later to forget or delete the email account, username and password associated with it. Or, the company was late to adopt the online channel, leaving the prime, branded URL for others to claim and cling to.

I was recently asked to create some unique social icons for a client – rounded-corner buttons with a 3D look and subtle gradients. Knowing Twitter had updated its branding several times in the last year or so, I checked the website’s branding section to be sure I had the right logo. I quickly realized that […]

Converting Email Addresses into Customers You’d like to create new customer relationships and even have the emails to do it. You have the tools. You have the means. Now what?  Start by asking a question of your own: Who are you sending the email to? This question is the very foundation of your email campaign. […]

WordPress websites are easy to use, fun to navigate and pretty flexible. However, you have a few more kinks to work out with SEO setup and content management compared with other CMS options. It will probably seem a little overwhelming at first, but it's an interesting topic to learn about and implement once you wrap […]

Let's step away from our computers for a moment and go for a quick, imaginary walk. I'll even let you pick where. The mall? A park? Downtown? Take your pick, and then take a second and look around. I'll bet you can't make it 50 feet without running into someone using a mobile device of […]

As every content marketer knows, a steady stream of fresh, unique content keeps both search engines and site users coming back for more. As every content marketer also knows, creating fresh unique content is often a very difficult task.