Time and time again while using social media I run into the same dilemma: unusable, branded social media accounts. It happens for a variety of reasons such as an employee taking a proactive measure in claiming the account for the good of all brand-kind, only later to forget or delete the email account, username and password associated with it. Or, the company was late to adopt the online channel, leaving the prime, branded URL for others to claim and cling to.
I was recently asked to create some unique social icons for a client – rounded-corner buttons with a 3D look and subtle gradients. Knowing Twitter had updated its branding several times in the last year or so, I checked the website’s branding section to be sure I had the right logo. I quickly realized that […]
Converting Email Addresses into Customers You’d like to create new customer relationships and even have the emails to do it. You have the tools. You have the means. Now what? Start by asking a question of your own: Who are you sending the email to? This question is the very foundation of your email campaign. […]
WordPress websites are easy to use, fun to navigate and pretty flexible. However, you have a few more kinks to work out with SEO setup and content management compared with other CMS options. It will probably seem a little overwhelming at first, but it's an interesting topic to learn about and implement once you wrap […]
Let's step away from our computers for a moment and go for a quick, imaginary walk. I'll even let you pick where. The mall? A park? Downtown? Take your pick, and then take a second and look around. I'll bet you can't make it 50 feet without running into someone using a mobile device of […]
As every content marketer knows, a steady stream of fresh, unique content keeps both search engines and site users coming back for more. As every content marketer also knows, creating fresh unique content is often a very difficult task.
by Dave Crader Welcome to the fourth addition to our Content Marketing Strategy Development blog series. You may be interested in reading these previous posts before diving into this one: Part 1: How To Develop a Customer Persona Part 1 explains why customer personas are important and how to develop them. Part 2: Aligning Personas […]
Welcome to the third addition of my Content Marketing Strategy Development blog series. In this post I will cover content formats and will explain how to choose the best format to tell your content story. So let’s begin.
The Super Bowl has always been a powerhouse of insight into the world of marketing and advertising – setting new trends with innovative advertisements that cost tens of millions of dollars to produce and syndicate. This past Super Bowl was a spectacle due to a number of incidents, most notably a power outage in the […]
In this post, I’ll show you how to create a Sales Funnel, align your personas to your Sales Funnel and identify gaps in your current content marketing strategy using a Content Opportunity Chart. This process helps you deliver the right content to the right people at the right time. I recommend reading the previous post, How To Develop a Customer Persona, before diving into this one.
