Author: Kristen Lauck

Learn how to add Bounce Rate to your GA4 reports in this step-by-step guide.

You created UTM tracking links to track conversions from specific marketing campaigns, but now what? Learn how to find your UTM data in Google Analytics 4.

Follow this step-by-step guide to find device data in GA4.

Follow this step-by-step guide to find Google Ads data in GA4.

Follow this step-by-step guide to find the source/medium report in GA4.

Follow this step-by-step guide to find audience overview data in GA4.

Learn how to access new vs. returning user data in Google Analytics 4.

Learn how to navigate Google Analytics 4 to see which of your web pages are getting the most traffic with the pages and screens report in GA4.

Learn how to create a landing page report in Google Analytics 4 with this step-by-step guide.

Learning to navigate and locate data in Google Analytics 4 can be very overwhelming. Don’t worry - we break it down step-by-step for you in this article so you can find basic data and reports you were used to in UA in GA4.