How to Access Google Ads Data in GA4

Dark orange GA4 google ads data featured image.
By Kristen LauckNov 17, 2022

In Universal Analytics (UA), there is a Google Ads Campaign report that allows you to see clicks, cost, CPC, and more for your connected Google Ads account. Luckily, there’s a very similar report in GA4 that allows you to see the same data.

Follow this step-by-step guide to see how to find Google Ads data in GA4.

Finding Google Ads Data in GA4

Google Analytics 4 interface with red arrows and boxes showing how to navigate to the Google Ads report. Click Reports, then Acquisition, then Overview, then View Google Ads campaigns.

To get to the GA4 Google Ads report, first, click Reports in the left-hand navigation panel. Then under Life cycle, click Acquisition, then click Overview. Find the card that displays Sessions by Session Google Ads campaign and click View Google Ads campaigns in the bottom right corner.

GA4 Google Ads report with a line graph, a bar graph, and a list of data.

Here, you can see metrics similar to what was offered in the UA Google Ads report. For some reason, the GA4 report just doesn’t live in the navigation panel like it did in UA.

Become a GA4 Pro: GA4 Step-by-Step Guides and Training

Want to learn how to find more reports you used to use in UA in GA4? Check out our other step-by-step guides in our blog: How to Find Basic Data from UA in GA4.

The Evolve Marketing team also offers GA4 training so you can navigate GA4 and analyze your data like a pro. Contact us today for more information.

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