When kicking off a website redesign or marketing campaign, it’s crucial that you understand who you’re targeting. Many companies have no idea who their customers are! Creating persona profiles allows you to deliver the message to the right person at the right time. Personas profiles, or buyer personas, are fictional, generalized representations of your ideal […]
Are you frustrated with advertising on Facebook? While it can seem difficult, it doesn’t have to be! Here are some tips to help you successfully navigate Facebook advertising: How to Set Up Facebook Business Manager Before you begin advertising on Facebook, it’s important to understand Business Manager. Business Manager lets you give employees specific access […]
Has this face been following you around online? If so, you’re being remarketed to! Remarketing is a type of advertising that can be used to promote companies, products or services. When should you implement a remarketing campaign? Whether you are currently meeting/exceeding your goals or your business has hit a plateau in sales or leads, […]
Meeting and exceeding marketing goals and deadlines can be daunting without effective project and time management. Do you have trouble fitting all of your tasks into an 8-hour day? If so, you probably aren’t managing your time in the best way possible. Regardless of how busy your work day is, there are simple ways that can help you manage time more efficiently and ensure that you don’t lose sight of the tasks you need to complete. Keep reading for some ideas to help you be more productive when your time is limited.
In honor of the new Fantastic Four movie release, we wanted to share four fantastic email marketing trends! Just as each member of the Fantastic Four brings a different ability to the group, these email marketing trends all have a significant impact when used together. Learn how each trend can help improve your email strategy and how each one matches up with one of the Fantastic Four characters.
When designing a website, you basically have two types of pages: a homepage and a subpage. While the homepage acts as the front door to your site, subpages most often include the important information about your business, like your services, products or company information. You only have one homepage, but you could have an almost […]
Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it's more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.
There’s been an ongoing debate in our office, and I'm often challenged with it: Do websites still need a homepage button or link? I've been searching for the golden blog post or whitepaper to answer this question, and have yet to find it. So I'll answer it myself.
Last, but not least, in our Technical SEO Checklist series, we’ll explore how to use the robots.txt file and what to do when you receive a response code error.
In part one of our three part series, we discussed what steps to take to fix duplicate content issues, and how to properly use the rel=canonical tag. In part two, we’ll go over what character counts to abide by for your SEO meta information, and what to do about headings like H1 and H2.
