The Dip - Will You Get through It?

By Todd BertschJun 12, 2011

The Dip, by Seth GodinI've recently finished another great book by Seth Godin entitled "the dip". It's a small book (only 80 pages), but worth the read. Like most of Seth's books, he really tries to get you to think about your life and career.

The subtitle sums it up best: "A little book that teaches you when to quit and when to stick."

I know what you're thinking. "When to quit? I'm not a quitter." Trust me, I thought the same thing. Never quitting was a concept ingrained in me by all of my coaches in life, especially in wrestling. However, this book is more about looking at your life, your career and asking yourself: Am I happy? Am I going forward? Challenged, still learning? Will I be the best in world? If my career or new business is about to hit a "dip" (a rough patch in your journey to be the best) can/will I survive? Is it even worth it? Is it better to redirect my energy and skills to something new?

Ironically, I ended up doing what the book recommended a year ago – before I bought and read it. However, it was nice to get the reassurance I made the right choices. Of course, while no book forces you to do anything, it's helpful to see others are going through the exact same things (and write books about them). I hit a dip last year, and as a result, started Evolve Creative Group this year. It's turning out to be the best decision I've ever made. Will I be the best in the world? You better believe I'll do everything in my power to be. And if not the world, at least the best in Akron, Ohio.

In this economic climate, I think this book is a must-read for those who are hitting a dip, or rough patch, in their lives/careers. Now's the time to reflect and make some changes. It sounds very cliché but true. Life is short, and we work too hard to not enjoy what we're doing every day. My recommendation: Get up every morning and be excited. Make a difference.

If you're interesting in learning more about when to quit and when to stick, you can buy this book on

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