Category: Analytics

Learn more about the differences between Universal Analytics and Google Analytics 4 before GA4 fully replaces UA in July 2023.

There are many differences between Google Analytics 4 and Universal Analytics, including some of the terminology associated with it. View a complete list of all GA4 terms for your convenience. Bookmark this GA4 glossary and come back to it when needed.

Learn about the consistent metrics and reports between UA and GA4 so you can transition to the new Google Analytics with ease.

Search marketing is a moving target that changes at the drop of a hat. To make sure we stay on top of the best SEO practices for our company as well as our clients, we attended SMX Report Virtual Search Marketing Conference to learn from trusted experts.

The GDPR (General Data Protection Regulation) went into effect on May 25, 2018. So what exactly is GDPR and what does this data regulation mean for your website? Learn more about what may be required under GDPR law.

Welcome to 2015, or as I call it, the year of mobile. After years of carefully watching statistics chronicling increased mobile adoption by consumers, devouring several reports published this past year and poring over local and national data Evolve Creative Group collected, it's more than evident we need to adapt and change the way we think about our ongoing marketing initiatives.

With a new year comes exciting new possibilities. These often come in the form of resolutions, but here at Evolve, we took a stab at predicting how several of the key aspects of the Web world might change in 2012.