Category: Blog

Learn more about the differences between Universal Analytics and Google Analytics 4 before GA4 fully replaces UA in July 2023.

There are many differences between Google Analytics 4 and Universal Analytics, including some of the terminology associated with it. View a complete list of all GA4 terms for your convenience. Bookmark this GA4 glossary and come back to it when needed.

Learn about the consistent metrics and reports between UA and GA4 so you can transition to the new Google Analytics with ease.

Seasons are changing and so is the Evolve Marketing team! We added three new members: Mallory, Racquel, and Randal.

Brie Bittner, nicknamed “The Helper”, for her eagerness to lead and assist the team with projects, was welcomed to the team in March. Get to know Brie.

We are extremely excited to announce that the Owner & President of Evolve Marketing, Todd Bertsch, has been accepted into Leadership Akron’s Signature Class 39.

At Evolve, we take pride in promoting within our agency and rewarding our team to show our appreciation for their hard work. We’re excited to announce the latest promotion of Jennifer Kieffer to Senior Website Project Manager.

At Evolve, we take pride in promoting within our agency and showing appreciation for our team members. We’re excited to announce the promotion of Kristen Lauck to Digital Marketing Specialist.

Evolve Marketing team has won a Gold w3 Award in the Cultural Institutions category for our work on the Summit Metro Parks Centennial website design and development.

Another promotion in the books! Evolve is proud to announce Alex Franco’s promotion to Web Manager.