According to a study by Frank N. Magid Associates, 77 percent of U.S. Internet users are watching online videos, and 43 percent of them are viewing them on a weekly basis.
Web videos have been around for a while, but this past year, they've really increased in both views and user-generated content uploads. As broadband penetration increases and the ability to easily upload videos to websites or social networks increases, we'll continue to see video content complimenting or flat-out replacing static text on a given Web page. After all, why read when you can watch?
Adding short videos to your website brings another element of content to engage your audience. Web videos add a voice and face to your company, allowing users to connect with you before they even meet you in person. But you need to keep it short and simple – any more than 30-60 seconds and you may lose their attention. Vidyard.com has some great tips on usability studies they've conducted on this subject.
Another great aspect of uploading videos to your website that's often times overlooked is how beneficial these are for search engine optimization (SEO). Google and Yahoo are now indexing these videos, and they can be searched separately. With local geo-targeted keywords, you can earn some great positioning and possible leads. Just be very strategic with the tags and titles you use for your videos. These are the keywords indexed by search engines.
Here are a few ideas for different types of videos to consider adding to your website:
- Company Introduction Video
- Employee Recruitment Video
- How to/Product Demo Video
- Client/Customer Testimonial Video
- Explainer How-to Video