How to View GA4 Conversions by Source Medium

Dark orange GA4 conversions by source/medium report featured image.
By Racquel ConradDec 11, 2022

Viewing your conversions by source/medium allows you to see which traffic channels bring you the most converting traffic. If you have goal conversions set up in your Universal Analytics (UA) property view, you can use the conversions report to track valuable actions users take on your website, such as submitting a contact form or clicking on the phone number to call.

To view your UA conversions by source/medium, select Conversions, then Goals, then Overview, and lastly Source/Medium.

Red boxes highlighting how to navigate to the conversions by source medium report in Universal Analytics.

In Google Analytics 4 (GA4), goals are referred to as conversions. Just like in UA, conversions require configuration. Once you have your conversions set up, follow this step-by-step guide to view the conversions report by source/medium.

Viewing the GA4 Conversions Reports

Remember, you must set up and configure events and conversions before you can view data in the conversions report. But don’t worry, we’re here to help set up your new GA4 property. Contact us to learn more.

Once your events and conversions are configured, go to your GA4 property. Click on Reports and Engagement. Here you will find the Events report and the Conversions report.

GA4 events and conversions reports

In the Conversions report, you can view data for the specific events you flagged as conversion points for your website. This is the equivalent of the goals report in UA. To view conversions by source/medium, click on the plus sign. In the drop-down, select Traffic source, then select Session source medium.

Where to add a secondary dimension on the GA4 conversions report.
Find the session source medium dimension under traffic sources as a secondary dimension in the GA4 conversions report.

Now you can see which GA4 conversions came from which traffic sources.

The GA4 conversions report sorted by source medium.

Ready to Find More GA4 Reports?

Check out our other Google Analytics 4 step-by-step guides in our blog: How to Find Basic Data from UA in GA4.

Or contact us today to learn more about our in-depth, 1-on-1 GA4 training sessions so you can navigate GA4 like a pro.

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