NEWS & INSIGHTS

Follow this step-by-step guide to find the source/medium report in GA4.

Follow this step-by-step guide to find audience overview data in GA4.

Learn how to access new vs. returning user data in Google Analytics 4.

Learn how to navigate Google Analytics 4 to see which of your web pages are getting the most traffic with the pages and screens report in GA4.

Learn how to create a landing page report in Google Analytics 4 with this step-by-step guide.

Learning to navigate and locate data in Google Analytics 4 can be very overwhelming. Don’t worry - we break it down step-by-step for you in this article so you can find basic data and reports you were used to in UA in GA4.

Learn more about the differences between Universal Analytics and Google Analytics 4 before GA4 fully replaces UA in July 2023.

There are many differences between Google Analytics 4 and Universal Analytics, including some of the terminology associated with it. View a complete list of all GA4 terms for your convenience. Bookmark this GA4 glossary and come back to it when needed.

Learn about the consistent metrics and reports between UA and GA4 so you can transition to the new Google Analytics with ease.

Seasons are changing and so is the Evolve Marketing team! We added three new members: Mallory, Racquel, and Randal.