Towpath Credit Union is a full-service financial institution serving all of Summit County. We’re always proud to see any website we’ve worked on launch, but this one has some added significance because it demonstrates the continuation of our relationship with a longtime partner.
The Evolve Marketing team’s long-term relationship with Towpath Credit Union allowed us to work together seamlessly to design and build their third website. After building a partnership with Towpath, we’ve learned their business and service offerings inside and out, allowing us to make informed decisions to provide the best user experience. We kept mobile users in mind throughout the project, as they make up most of the visitors to the Towpath website.
We also had the added benefit of reviewing user tracking data from the previous website to improve the latest version. With the new web design, we upgraded to a modern look and feel, with the goal of funneling users to contact Towpath Credit Union.
Towpath’s redesigned website features engaging product pages that can double as landing pages for marketing campaigns. All product pages include contact forms that encourage users to contact the organization and take the next step in the loan or credit card application process.
We’ve also provided added visibility to Towpath’s Everyday Finance blog, which offers helpful educational information for Towpath Credit Union’s current and potential members. This was all done with an easy-to-use CMS that Towpath employees can maintain. Through our ongoing partnership with Towpath Credit Union, we’ve had the opportunity to see their business evolve and we worked to ensure the new website design reflected that.