The main goal for the Akron Zoo website redesign was to make it easier for users to plan their visit. The initial Define phase of this project, which involved research, persona profiles, strategy, site map, and wire frames, was crucial to its success. We reviewed existing analytics of the Akron Zoo site as well as other zoo and aquarium websites before even beginning the site map.

The sitemap and wireframes underwent many rounds of revisions to make sure the organization of content made sense for all users. Along with this research, we also held a usability session with real Akron Zoo visitors who represented different user personas. The visitors’ feedback was hugely important in putting the finishing touches on the website, and especially in making the animal pages and interactive map easy to use.

Keeping the most important information in mind—tickets, hours, and directions—we made planning your trip to the zoo easier than ever. Placing the most important links at the top of every page, on every device, reduces clicks and time on page. Throughout the project, Evolve worked closely with the Akron Zoo and a third-party vendor to ensure that the e-commerce site integrated seamlessly with the main website. A custom-built interactive map of the zoo grounds allows users to explore the area and search for animals and attractions. All of these elements work together to make planning a visit to the zoo fast and easy.