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The County of Summit Opiate Task Force is a group of key individuals and organizations under the guidance of the County of Summit ADM Board that are committed to reducing the ever-increasing tragedies from opiate abuse in Summit County. Working together, this group helps provide resources, education, and advocacy to the community to help end the lethal opiate/heroin epidemic.
Before working with the Evolve Marketing team, the County of Summit ADM Board had a separate website dedicated to the Opiate Task Force that provided a platform to share information with their audience. Evolve recognized a need in the community for a dedicated resource for the opiate epidemic and partnered with the ADM board to create a web design that would provide vital information more efficiently. The ADM Board wanted to focus on recovery from opiate addiction, with the option to change focus to other addiction topics in the future. During our thorough research phase known as 'Define', we chose the domain name summitcountyaddictionhelp.org to give the ADM Board the option to use this site if or when the task force decides to move its focus to other recovery initiatives.
The main goal of this website design was to educate people and families with information about the opiate epidemic and ultimately save lives. One of the ways we achieved the goal of education was by organizing information and resources to be readily available with minimal searching. The information has been organized by audience, with a customized menu on the homepage and on every subpage to direct users to informational hubs for key groups including parent or family member, young adult, health care professional, and more. The information and resources on these hub pages have been tailored for each specific audience.
A second initiative of the redesign was to uplift and lighten the aesthetics of the original website with a design that evokes optimism and courage. Through our 4D Process, we focused on creating an information outlet that focused on hope and recovery. We did this by using a lighter color palette and including pictures and videos of local recovery success stories.
The new Summit County ADM Board website has been specifically designed, developed, and tested to work perfectly across all browsers and devices, meaning that users have access to the help and support they need: anywhere, anytime. The website is enhanced with SEO and will be a useful resource to anyone looking for detailed information and helpful resources about addiction, mental health, and recovery services.
