Applied Vision is the leader in machine vision systems worldwide for the food and beverage industry. They have been an innovative developer and solutions provider for more than 35 years.
Applied Vision is a trusted leader in its industry, known for above and beyond support and out-of-the-box thinking. We set out to create a website that embodied all of these elements.
First and foremost, the website needed to “WOW” visitors with a unique web design, much like the unique solutions Applied Vision provides to its customers. We established this in several ways: black backgrounds with light text and bold accent colors, larger-than-life layouts with overlapping, responsive elements, and heavy use of photography throughout the site.
The use of photography was a strategic choice to meet another goal of the redesign—showcasing the people behind the company that helps set Applied Vision apart from the competition. We created individual pages with photos and bios for each member of the leadership team and integrated photos of employees and the Applied Vision headquarters throughout the site.
Lastly, the new website needed to reinforce the fact that Applied Vision is an industry leader. We achieved this by starting with the design elements mentioned above and supported them with impactful content. For example, the site features pages dedicated to their well-known products, many trademarks, and a multitude of patents. An interactive map shows Applied Vision’s global reach and dedication to support.
With all these elements combined, the site stands out against its competition, just like the company itself.